The return of a very special dolphin: Delfi is back!

A few years ago, when Anyfin was still an early-stage startup navigating the deep waters of the financial world, a friendly dolphin named Delfi made waves as our beloved mascot. Fast forward to 2024 – and she is back. Leaping in the spotlight once again! But what prompted this comeback?

We sat down with Carl Daag, our Creative Director, to get the full story.

Why did Anyfin have a dolphin mascot in the first place?

From day one, Anyfin has been on a mission to promote fair lending practices, transparency, and better terms for everyone. We wanted a symbol that reflects our more human approach to lending. Ironically, that’s a dolphin. Because sometimes, humans aren’t always the most human. In short, we’re dolphins in a world of sharks! The playful, kind, and smart option.

So, why did Delfi disappear?

As we grew into more markets, with a bigger variety of financial products, we felt the need to change. As part of this, Delfi took a step back, making room for other creative outtakes. Luckily she was never far away.

Now she is back, but why now?

It’s time to release endolphins into the world of debt again! We want to transform the way people feel about debt and finances. And Delfi embodies that original Anyfin spirit. She’s not just a cute character, she's a symbol of our commitment to our mission, with a clear place in our hearts. And as Anyfin now will put all efforts into what we do best – helping people in debt – she also has a natural place in our brand again.

Where will we see Delfi in the future?

Everywhere! You'll see her in our app, on our website, across our social media channels, and maybe even in some unexpected places.