As much as 30% of Sweden's population shop using credit cards and part payments. This is actually not that weird given that it is so smooth and simple. But, it is very easy to miss the high rates and complicated terms. Because the truth is that way too many people pay too high rates on their credits. That is why we started Anyfin.
We don’t want to contribute to the increased burden of debt. We don’t want anyone to pay more than necessary. So that became our vision. We don’t issue any new credits, we skip unnecessary middlemen and settle for smaller margins.