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9 december 2024 – **In 2024, many Swedish households began to see an improvement in their personal finances. However, despite this economic relief, the awareness of the importance of keeping track of expenses remains strong. A recent annual summary from the fintech company Anyfin reveals which subscriptions and memberships Swedes chose to cancel the most during the year.**

The previously high inflation, which had long strained Swedish wallets, began to ease during the year. At the same time, many have become more mindful of what they actually use and what they are willing to pay for. Canceling unnecessary subscriptions has become a natural part of taking control of one’s finances.

# Clear Trend: Cancellations in Memberships, Streaming, Audiobooks, and Gyms

Fintech company Anyfin launched its subscription service in 2022, allowing users to review and cancel their subscriptions directly in the app. This year's statistics show that memberships, streaming services, audiobooks, and gym memberships were the most commonly canceled by Swedes.

Here are the services canceled the most (share of approximately 2,100 cancellations in the Anyfin app during 2024):

1. Hyresgästföreningen (Tenant Association): 6.6%  
2. Discovery+: 5.7%  
3. Viaplay: 5.7%  
4. Disney+: 4.0%  
5. Netflix: 3.5%  
6. Tele2: 2.9%  
7. Nextory: 2.9%  
8. HBO Max: 2.3%  
9. Storytel: 1.7%  
10. Fitness24Seven: 1.1%  

The majority (25%) of all cancellations occurred in January and February. Users who canceled at least one subscription in 2024 saved an average of SEK 2,436 during the year.

# "Small Changes Can Make a Big Difference"

"2024 has been a financial turning point for many, but it has also taught us that it’s always wise to review your expenses," says Felix Sjöholm, financial health expert at Anyfin. "Saving a few hundred kronor a month by canceling unused subscriptions is a simple measure that makes a big difference for both your wallet and your peace of mind."

Felix Sjöholm, Anyfin’s financial health expert, holds a Master’s degree in Economics from the School of Business, Economics and Law at the University of Gothenburg. He has previously worked as a client manager and analyst at various companies in the financial industry.

## About Anyfin
Anyfin is a fintech company with the vision to improve financial well-being and revolutionize consumers' management of debt. The company was founded in 2017 by Mikael Hussain, Sven Perkmann, and Filip Polhem, all of whom have extensive experience from tech giants like Klarna, Spotify, and iZettle. Anyfin is currently operating in its home market of Sweden as well as in Germany, Finland, and Norway.



List: Subscriptions Swedes Canceled the Most in 2024

July 22, 2024 – **Anyfin launches "UC-kollen", a new free service in their app that clearly and comprehensively displays your current UC rating on a daily basis, and provides tips on how to improve your score. Anyfin and UC share the vision of making credit information more accessible and easy to understand.**

UC-kollen is a free feature in Anyfin's app that helps users understand their credit rating (UC rating). The launch is done in collaboration with data from UC, Sweden's largest credit reporting company. When you apply for a loan or credit card, the lender looks at your UC rating as part of their assessment.

Now, consumers can access the same information as the lender through Anyfin's app, and also get concrete tips on how to improve their credit score. With UC-kollen, Anyfin broadens its offerings with a focus on managing debt situations and enhancing consumers' ability to make better financial decisions.

By offering detailed overviews of loans and terms, reducing costs on expensive loans, and providing tips on how to strategically pay off debts, Anyfin aims to help consumers manage and pay off their debts. Knowledge about one's credit rating is an important part of this process because it provides insight into the financial situation and what influences it.

“With our app, you get a unique combination of features that help you both manage and pay off your debts. By adding UC-kollen, you can now also monitor your credit rating daily and understand what affects it – all in one place,” says **Mikael Hussain**, CEO and co-founder of Anyfin.

Anyfin retrieves information from UC on a daily basis, making it possible for more people to get up-to-date information and control over their credit rating through the app.

“At UC, we strive to make credit information more accessible and easy to understand for consumers. Simplifying information and making it more accessible to consumers is therefore a vision we share with Anyfin,” says **Jenny Hellberg**, product owner at UC.

UC-kollen is used by downloading the Anyfin app and logging in with BankID.

Anyfin launches credit score tracker "UC-kollen"

- 1 in 10 are ashamed of their personal finances.
- 18% say their personal finances negatively affect their health.
- 16% find it difficult to talk to others about their personal finances.
- 20% do not know that an installment plan is a loan.

Stockholm, 14 May 2024 – **A new survey from Sifo, conducted on behalf of fintech company Anyfin, reveals that many Swedes feel ashamed of their personal finances and find it difficult to discuss them with others. The survey also shows that one in five Swedes do not realize that an installment plan is a loan.**

A recent Sifo survey examines how Swedes' personal finances affect their well-being and their knowledge of financial concepts. The results show that 1 in 10 Swedes are ashamed of their personal finances. Additionally, 16% find it difficult to talk to others about it.

"It is sad that one in ten Swedes feels ashamed of their personal finances. I believe many would feel relieved just by talking to others about it. They are far from alone in feeling this way," says Felix Sjöholm, financial health expert at Anyfin.

It is not just the social aspect that impacts Swedes' financial situations. Eighteen percent feel bad, mentally or physically, or both, due to their finances—worry, headaches, stomach pains, and sleep disturbances are common symptoms. The impact varies among age groups, with more young people (22%) aged 18-34 affected compared to those aged 35-54 (15%).

The survey highlights a knowledge gap regarding key financial concepts. The results also show that 20% do not know that an installment plan is a loan. Among young people, that figure is higher at 26%. Furthermore, many Swedes cannot differentiate between nominal and effective interest rates. Only one in four Swedes correctly identified the following statement as false: “The nominal interest rate is the total cost of a loan over a year, including fees.”

"The figures speak for themselves. There is a knowledge gap when it comes to loans and credits. We need to get much better at teaching this information early on, and we see how the school system has failed in this regard," says financial health expert Felix Sjöholm.

In a YouGov survey from last year, conducted on behalf of Anyfin, 91% of Swedes responded that they did not learn about personal finance in primary school.

**About the Study**
_The survey was conducted in Kantar Media's web panel (Sifopanelen) during the period of 22-28 March 2024. A total of 1,035 people aged 18-54 were interviewed. The web panel is recruited nationally based on random sampling. There is no self-recruitment in Kantar Media's web panel (Sifopanelen). The Sifopanel is compared against updated weighting matrices based on official statistics from SCB. The survey was conducted on behalf of Swedish fintech company Anyfin._

New Sifo Survey by Kantar Media: One in Five Swedes Do Not Know that an Installment Plan is a Loan

With spring just around the corner, it's the perfect time to freshen up not only your living space but also your finances. Anyfin’s Financial Health Expert Lena Kamionka shares seven simple yet impactful tips to help you declutter your finances and free some extra money.

## Revamp your budget
Take a moment to give your budget some love. Review your monthly income and expenses, ensuring they align with your values and priorities, and adjust your budget accordingly. For example, do you want to spend more time outside? Then lower the budget for video streaming services. 

## Trim unnecessary expenses
Say goodbye to unused subscriptions and memberships that clutter your finances. Whether it's that forgotten insurance or seldom-used streaming service, canceling unused services can free up extra cash for more meaningful expenses.

## Negotiate better terms
Take a proactive approach to saving by renegotiating the terms of your contracts. From internet plans to insurance agreements, exploring alternatives and negotiating better terms can lead to significant long-term savings. When it comes to loans, refinancing with another lender to get better terms can be a good idea.

## Make tax returns count
Make the most of your tax returns by directing them towards your financial goals. Whether it's building your savings or paying off debts, strategic allocation of tax refunds can pave the way for a more secure financial future. Extra payments for loans with high interest rates might be one of the best ways to reduce your costs in the future.

## Declutter your inbox
Streamline your inbox by unsubscribing from unnecessary newsletters and promotional emails. Minimizing exposure to tempting offers can help curb impulse spending and keep your finances on track.

## Create online shopping barriers
Take control of your online spending by removing stored payment details from your favorite online stores. Adding a layer of inconvenience to online purchases can deter impulse buys and promote mindful spending habits.

## Buy now, pay now
Avoid surprises by ensuring all online purchases are paid for upfront. Opting for direct payments over buy-now-pay-later options can help you stay accountable to your budget and avoid unnecessary debt and reminder fees.

Lena Kamionka is Financial Health Expert at Anyfin. As a writer, she combines her knowledge of the financial world with a passion for clear and accessible communication. Her focus is on transforming complex financial topics into understandable messages to assist customers with their debt management.

Discover 7 easy ways to spring clean your finances

**Stockholm, 14 February 2024** – 2024 is a leap year, and February 29th falls on a Thursday. For most employees, this means an extra day in the office, factory, or store. Are we working an extra day for free? And how else does the leap year affect our finances?

A leap year can have positive impacts on the economy. After all, we have an additional workday to contribute to economic output. However, the impact on individuals' personal finances presents a mixed picture.

## Type of Employment Matters

"How the leap year affects salary depends on the type of employment," says Lena Kamionka, a financial health expert at the fintech company Anyfin. "Those who receive a monthly salary work one day longer than in an ordinary February without extra pay. On the other hand, those paid by the hour have more money in the bank during a leap year."

For those on a monthly salary, this means: one more day until the next paycheck in March. "Even on that day, you need to eat, heat, and use electricity, which directly affects your bank account," says Lena Kamionka.

"At the same time, virtually everything you pay monthly for is 'free' on the leap day," Lena Kamionka continues. "Because companies do not adjust their costs for the extra day. This also applies to rent, for example. So, you could think that you live 'rent-free' on the leap day."

And the Interest?

Interest is calculated daily. On a savings account, there is an extra day for interest to accrue – meaning more money is added. "At the same time, more is due on loans, installment payments, credit cards, or overdrafts," says Lena Kamionka. "Over the entire year, the additional interest amount is about 0.3% higher. Depending on the size of the loan, this can either be negligible or make a significant difference."

Summary: How the Leap Year Affects Your Finances

- Monthly salary? Work one day for free.
- Hourly wage? More money in the bank.
- One more day until the next paycheck, with food, electricity, heating, etc., to be paid.
- 24 hours of rent-free living.
- Higher interest accrued on savings accounts.
- Higher interest due on loans.

Lena Kamionka is Financial Health Expert at Anyfin. As a writer, she combines her knowledge of the financial world with a passion for clear and accessible communication. Her focus is on transforming complex financial topics into understandable messages to assist customers with their debt management.

Leap Year 2024: How Does It Affect My Finances?

**Stockholm, January 21, 2024** – December was expensive, and now the wait until payday can feel unbearably long. How can you manage your finances better during the year's leanest weeks? Felix Sjöholm, financial health expert at Anyfin, shares his 7 best tips.

## Prioritize Correctly
Pay your most important expenses first: rent, electricity, home insurance, and unemployment insurance. Maybe set aside a small food budget too, so you know it will last the whole month.

## If You Can't Pay
Call the person or company you can't pay and explain your situation. Many times, things can be resolved. The most important thing here is not to bury your head in the sand.

## Stop Buying
Only buy what you absolutely need during January and February. New clothes, gadgets, and takeout coffee can wait until later.

## Resist Temptation
Unsubscribe from various newsletters that tempt you with offers and reduce the risk of impulse buying.

## Be Honest with Your Friends
It's perfectly normal not to afford going to restaurants, cafes, or other activities that cost money. Many can probably relate, especially in this economic climate.

## Sell Something
The beginning of the year is the best time to declutter at home. It's so refreshing to have a fresh start, right? Take a round in the attic, basement, or closet. There are surely things you don't use.

## Prioritize Your Debts
If you have loans, installment payments, or interest-bearing credit card bills: prioritize paying off the loans with the highest interest rates first. This way, you avoid spending unnecessarily much money on interest. Also, try to renegotiate the terms and reduce the costs of your existing loans.

Anyfin's financial health expert Felix Sjöholm holds a degree in economics from the School of Business, Economics and Law at the University of Gothenburg and has previously worked as a client manager and analyst at various companies in the finance industry.

Financial Health Expert's Tips: How to Survive the Year's Poorest Weeks

**Stockholm, December 14, 2023** – It has been a tough economic year, and when Swedes need to save money, many choose to cut down on certain fixed costs. A year-end summary from Anyfin now shows which subscriptions were most frequently canceled in 2023.

Interest rates continue to rise, housing and food costs are skyrocketing – these are still uncertain economic times, and Swedes need to prioritize their expenses. Many are choosing to cancel their subscriptions.

The fintech company Anyfin launched its subscription service in 2022, allowing users to review and cancel their subscriptions directly in the app.

It turns out that streaming services, gyms, audiobook services, and membership organizations are the most canceled. Here are the streaming services and subscriptions that were canceled the most (percentage of all cancellations in the app during 2023):

- Fitness24Seven: 13.7%
- Nextory: 11.6%
- Swedish Union of Tenants: 9.6%
- Disney+: 9.1%
- Viaplay: 8.1%
- Nordic Wellness: 7.1%
- Storytel: 7.0%
- Discovery+: 6.1%
- HBO Max: 6.0%
- Netflix: 5.3%

"2023 has been a tough economic year, especially for the wallets of Swedes. Therefore, we see that the trend of canceling subscriptions will continue into 2024, as it is an easy way to save a few hundred kronor," says Felix Sjöholm, financial health expert at Anyfin.

Anyfin's financial health expert Felix Sjöholm holds a degree in economics from the School of Business, Economics and Law at the University of Gothenburg and has previously worked as a client manager and analyst at various companies in the finance industry.

The Most Canceled Subscriptions of 2023

- 28% report that their debts have increased over the past 12 months.
- 27% of Swedes struggle to make ends meet each month as their expenses typically exceed their income.
- 36% are in a situation where they cannot cover an expense over 10,000 SEK without taking out a loan.
- 91% do not consider negotiating their loan terms when money is tight.

Stockholm, 27 September 2023 – **A recent survey by YouGov, commissioned by Anyfin, highlights how persistent high inflation is putting pressure on household finances, with millions of Swedes reporting an increase in their debts. More than one in four Swedes (27%) struggle to make ends meet each month as their expenses typically exceed their income. Additionally, 36% are unable to cover an unexpected expense of over 10,000 SEK without taking out a loan, and 28% report that their debt is greater now than a year ago.**

Swedes are employing various strategies when money runs short. The most common approach is to cut back on expenses (64%), followed by trying to sell something (29%) and attempting to find a side job (16%). Nine percent try to renegotiate the terms of their loans and credits in such situations.

"It is clear that many are facing significant financial challenges right now, and cutting back on expenses is not always an option when living on the edge. The fact that one in four people spend more than they earn is alarming and frankly a societal issue that we need to address," says Felix Sjöholm, financial health expert at Anyfin.


New Survey Shows - One in Four People Spend More Than They Earn

- Stockholm-based Anyfin helps customers refinance loans and improve financial wellbeing
- Latest round brings total equity funding to €106 million and will be used to further strengthen Anyfin’s product suite in existing and new markets across Europe
- With more than one million app downloads to date, Anyfin has saved its customers a combined €68 million, lowering the average user’s loan costs by 50% 

8am GMT / 9am CET - 12.01.23 - STOCKHOLM, SWEDEN -- **Anyfin, the scaleup that enables consumers to refinance existing loans and take control of their financial wellbeing, today announces that it has completed a €30 million Series C funding round. The capital will fuel the growth of its business across Europe, as well as helping Anyfin to strengthen its product suite in both new and existing Europe markets.**

The cost of living crisis has been impacting customers worldwide and is increasing at its fastest rate in 40 years. The macro environment has a massive impact on household budgets, affecting consumers' financial wellbeing and business’ balance sheets. Since the spiral of costs started, Anyfin’s services have become more relevant and necessary, providing consumers with the ability to improve their personal finances by saving money on existing loans and credit. The company currently operates in Sweden, Norway, Finland and Germany. Since Anyfin’s launch in Germany in March 2021, the company has seen a 15% average monthly growth rate and fivefold growth in 2022.  

Anfin’s Series C round is led by existing investor Northzone, alongside existing investors Accel, EQT Ventures, FinTech Collective, Quadrille Capital and Augmentum FinTech and new investor Citi Ventures. Since 2017, the company has raised closer to €600 million in debt and equity. A clear indication of the fact that fintech is now more relevant than ever, Anyfin’s mobile app has been downloaded more than 1M times, with more than 500,000 downloads in 2022.

The capital will be used to further strengthen Anyfin’s product suite in existing and new markets across Europe, accelerating the development of new technology to help consumers save money and improve financial wellbeing in their everyday lives. This includes rolling out services in existing and new markets, such as a budgeting tool and a subscription management tool. 

Mikael Hussain, Anyfin’s CEO and Co-founder, comments: “With the current cost of living crisis putting increasing pressure on household finances, what we do is more valuable than ever for consumers, and this new capital will enable us to continue improving the scope and scale of our offering. The investment demonstrates that the financial industry is due for a significant realignment, in which consumers’ financial wellbeing comes first; we are very proud that both new and existing investors alike see us as a major player in European fintech.” 

Jeppe Zink, Partner at Northzone and Board member at Anyfin, comments: “Overpayment for consumer financial services, fuelled by the opaqueness of the existing financial service industry, is perhaps the most valuable pain point which fintech can solve. Anyfin is addressing this head-on with its re-finance proposition. Customers love their service, making it a leader in the financial wellness category.”

- Best-in-class customer satisfaction with 4.7/5 Trustpilot score and 4.9/5 iOS rating
- Secured closer to €500m of scalable and cost efficient funding from a diversified lender group 

Fintech Anyfin raises €30 million Series C funding to further accelerate expansion across Europe

**25th of May 2022: Stockholm: As the cost-of-living rises, Swedish fintech company Anyfin, the smart finance app, partners with fellow Swedish fintech, Minna Technologies, to offer a best-in-class subscription management service for consumers. The tool named “Fixed Costs” will enable Anyfin’s users to easily track and follow their fixed costs and payments, while simultaneously enabling them to cancel subscription plans, helping them to better manage recurring expenses.**

The average household has 10-12 subscriptions each and that number is going to at least 17 by 2025 with the global market for subscriptions currently valued at 650 billion and growing at 18% CAGR. The market is estimated to be valued at 1.5 trillion dollars by 2025 with Gartner predicting by 2023, 75% of all B2C businesses offer subscription services. 

Swedish fintech company Anyfin empowers people to understand and improve their finances through services that allow the user to refinance their existing debts, save for a rainy day fund, or create a smart and easy overview of their everyday spending. In 2020, Anyfin launched their first subscription management tool, enabling users to get a clear overview of all their recurring subscriptions and costs, and today, they announced a partnership with Minna Technologies, moving from insights to action. Anyfin users will now be able to cancel their unwanted subscriptions easily, directly in the Anyfin app, with the help of Minna’s award-winning B2B2C, embedded subscriptions management technology.

Founded in 2016, Minna Technologies partners with global retail banks and fintechs, providing open banking technology to support customers in managing their rising number of recurring payments and subscriptions. Minna’s infrastructure empowers banking and fintech users from within their native banking environments, to identify, cancel and manage subscriptions with the click of a button. Today, roughly 20% of users cancel subscriptions through their banking app where this Minna feature is available and Minna supports over 20 million customers. 

Alexander Engels, General Manager Nordics at Anyfin says: “At Anyfin we always strive to offer services that empower our users to understand and improve their finances. In recent years, monthly subscriptions have exploded, while rising inflation makes it more relevant than ever for households to actually review their monthly costs. Our subscription product offers you an overview of your monthly costs, and by integrating Minna’s technology in our app, you can also cut costs by canceling unwanted subscriptions frictionlessly directly in the app which is more relevant than ever.”

James Bryce-Lind, Head of Strategic Development at Minna notes: “We are committed to helping consumers fight the rising cost of living, one example of this is through our partnership with Anyfin. Combining Anyfin's ability to show customers rich spending insights and Minna's market-leading subscription management solution, we are enabling Anyfin customers to take action on these insights and take control of their spending behaviors. As part of Minna Technologies' long-term strategy to build solutions to help banks and other fintech players with subscription management, existing users of Minna’s B2C app will continue to be offered the opportunity to use the functionality via Anyfin - all to create more simplicity for consumers to manage their personal finances.”

Contact

Johanna Eklund

johanna.eklund@anyfin.com

+46704184837


Swedish fintechs team up to tackle the rising subscriptions management burden for consumers

- Company helps people refinance existing loans, avoid unfairly high interest rates
- Saved customers $10 million since launch, improving their financial wellness
- Thousands of new customers each month have lowered loan interest rates by an average of more than 50%

14 May, 2020 - Anyfin -- the Stockholm-based startup that enables consumers to refinance their existing loans, avoid high credit costs and improve their financial health - today announces its $30 million Series B round, led by the EQT Ventures fund (“EQT Ventures”). Other participants in the round include existing investors; Accel, Northzone, Fintech Collective and Global Founders Capital (“GFC”). Dedicated to making finance easier and fairer for consumers, Anyfin will use the investment to drive product innovation, launch additional offerings and scale into new European markets. The company is on a mission to improve the financial wellbeing of Europeans and put them back in control of their finances, which has become increasingly important amid the coronavirus outbreak.

The company was launched in 2018 by Mikael Hussain (CEO), Sven Perkmann (CTO) and Filip Polhem (COO). The founding team brings together more than two decades of experience from risk assessment, credit and technological development from some of Sweden's leading technology companies -- iZettle, Klarna and Spotify. Surrounding themselves with experts in design and programming, artificial intelligence (AI) and credit counselling, Mikael, Sven and Filip set out to first solve one of the biggest financial issues facing consumers -- unfairly high interest rates. Far too many people pay unnecessarily high interest rates on their installments, credit cards and private loans. Anyfin has lowered the effective rate with an average of 64% for thousands of people in Sweden and Finland. So far it is estimated that customers have saved $10 million by refinancing their existing loans with Anyfin.

Using loan data with publicly available consumer data and AI, Anyfin’s proprietary platform enables consumers to refinance their existing loans within seconds -- based on their actual risk profiles. Via Anyfin’s website or native iOS and Android apps, consumers can select their current loan provider from a dropdown menu, snap a picture of their statement or upload it. Anyfin then responds with feedback, which is often an option to refinance the loan with Anyfin at a fairer price. With one tap, the consumer can accept the new option from Anyfin and the company takes care of settling the existing loan for them. them.

“Right from the start, Anyfin has been on a mission to increase millions of people’s financial wellness and this is now even more important in the current climate,”said Mikael Hussain, CEO and co-founder. “We want to make it as simple as possible to refinance a loan and give consumers the rate they deserve. People are re-assessing their financial situations in light of the coronavirus outbreak and Anyfin can help them get control of their finances and avoid expensive loans. We’re excited to have the EQT Ventures team onboard with their extensive network and rich operational experience.”

“The Anyfin team is one of the most experienced and ambitious fintech teams that the EQT Ventures team has come across,” said Ashley Lundström, deal partner and investment advisor at EQT Ventures. “But what really impressed us was that Mikael, Sven, Filip and the stellar team they’ve built around them are truly value-driven. They’re in the game for the consumer, and never has this been more important. At EQT Ventures we believe that squarely aligning with consumers is a sustainable path to building a healthy business - so we were obviously thrilled to find the combination of tech DNA, market validation, and heart in Anyfin.”

Since launching, Anyfin has grown from a team of eight to 50. Anyfin is currently available in Sweden and Finland and plans to expand across Northern Europe.




###### Press contact

Johanna Eklund

johanna.eklund@anyfin.com

+46704184837

Anyfin secures $30 million Series B led by EQT Ventures

- Thousands of new customers each month have lowered loan interest rates by more than 50% on average
- Existing investors double-down on company as it accelerates German growth, having already saved customers $30 million
- Service offerings in Germany to include interest-free cash advance, a budgeting tool, and a way to block shopping with credit

**Tuesday 5th October 2021, Stockholm, Sweden** -- Anyfin, the startup that enables consumers to refinance existing loans and take control of their financial health, today announces $52 million of fresh funding to fuel the growth of its business across Europe. The capital will enable Anyfin to expand its service offering to Germany, set up a new Berlin office -- its first outside of Sweden -- and strengthen its local team. In addition, Anyfin will launch its new saving service for consumers across Germany, Sweden, and Finland, with plans to expand across Northern Europe. Anyfin’s in-app savings accounts will enable consumers to easily and intuitively manage their money without any financial expertise.

The unprecedented uptake of e-commerce -- whereby online shopping has become mainstream across all generations -- during the pandemic and the proliferation of Buy Now, Pay Later payment options have only made Anyfin’s services more relevant and necessary. With the upcoming European expansion, Anyfin’s addressable market has increased to $413Bn of volume over the next 18 months, of which $258Bn is in Germany. The total amount of outstanding unsecured consumer credit within Europe currently amounts to $1,200Bn.

Leading the new financing is existing New York-based investor FinTech Collective. Existing investors Accel, EQT Ventures, Northzone, and Global Founders Capital (GFC) also participated in the round. Two new investors joined the syndicate: Quadrille Capital in France, and Augmentum FinTech in the UK. This takes the total equity capital raised to $101m. In addition, the company has raised over $500m of debt capital from a diverse group of undisclosed lenders.

The increased investment in Germany will include rolling out service offerings currently available in Sweden, such as an interest-free cash advance, a budgeting tool, and a way to block shopping with credit -- an increasingly pervasive problem in this age of online shopping. Already, every month, thousands of new customers lower loan interest rates by more than 50% on average, thanks to Anyfin -- a strong foundation for the company’s German expansion.

“We’re very proud that our four years of demonstrated success in the Nordics has inspired a new group of investors that we have what it takes to become a major fintech player in Europe,” said Mikael Hussain, CEO and co-founder of Anyfin. “We see the German market, which within the next couple of months will become our biggest market, as a place to show just how much we can help consumers escape the burden of debt and turn the tables on credit institutions that aren’t serving them. This investment represents growing momentum around the idea that the financial industry is due for a massive realignment, in which consumers’ financial wellbeing comes first.”

Anyfin was launched in 2017 by Mikael Hussain (CEO), Sven Perkmann (CTO) and Filip Polhem (COO), who together bring more than two decades of experience in helping to build some of Sweden’s leading technology success stories at Klarna, Spotify, and iZettle. They have continued to surround themselves with experts in design, programming, artificial intelligence (AI), and credit counselling. Now, they will add local German talent to help continue their mission to solve one of the biggest financial issues facing European consumers: unfairly high interest rates. Since launching, Anyfin has saved customers $30 million.

Using loan data with publicly available consumer data and AI, Anyfin’s proprietary platform enables consumers to refinance their existing installments, credit cards and personal loans within seconds — based on their actual risk profiles. Via Anyfin’s website or native iOS and Android apps, consumers can select their current loan provider from a dropdown menu, snap a picture of their statement or upload it. Where possible, users receive a refinancing offer from Anyfin with a lower interest rate. Anyfin’s offer can be accepted with one tap, at which point the existing loan is settled directly with the original lender and the individual’s outstanding balance moves over to Anyfin with the improved terms.

“With global e-commerce booming during the pandemic, growing by +39% YoY in Q1 2021 and the explosion of European BuyNowPayLater (“BNPL”) solutions, Anyfin’s opportunity to help fix mis-priced credit across Europe is now a step change larger than when we first gained conviction on the opportunity at Anyfin’s Series A” said Gareth Jones, Co-Founder and Managing Partner of FinTech Collective.“With Anyfin’s continued exceptional execution we could not be more excited to be leading this round of financing to allow Anyfin to continue their mission of helping hardworking Europeans take control of their financial past, present and future”

- Best-in-class customer satisfaction with 4.7/5 Trustpilot score and 4.9/5 iOS rating
- Secured over $500m of scalable and cost efficient funding from a diversified lender group

**About Anyfin**
Anyfin is a fintech company on a mission to help improve people’s finances. The company started out in 2017 by simplifying the process of refinancing debt, helping thousands access fair interest rates on their existing consumer credits. Since then, Anyfin has expanded to Finland and Germany and launched several new financial services in their app. For more, visit www.anyfin.com.

**About FinTech Collective**
FinTech Collective is a global venture capital firm backing entrepreneurs who are rewiring the way money moves through the world. Founded in 2012 and based in New York City, the firm has deep experience investing across capital markets, wealth management, banking, lending, payments, insurance, and DeFi. Backed by some of the world’s leading institutional investors, FinTech Collective manages over $500m in assets and has invested in 57 portfolio companies. The managing partners of FinTech Collective met in their mid 20’s and helped build, scale, and successfully exit four fintech businesses. A weekly client newsletter is available at fintech.io/newsletter.

**About Quadrille Capital**
Based in Paris and San Francisco, Quadrille Capital is an independent investment firm focused on technology and healthcare in the United States, Europe and China. Quadrille Capital has four investment solutions: investments in private companies, commitments in growth equity and venture capital funds, secondary investments in funds and private companies, and long-only public equity funds.Quadrille manages nearly €1.3 billion for institutional investors and sophisticated family offices in Europe, the UK, the Americas and the Middle East.



###### Press contact

Johanna Eklund

johanna.eklund@anyfin.com

+46704184837

Anyfin secures additional $52 million investment to scale its business in Germany and accelerate expansion across Northern Europe

Stockholm and London, 14th May 2019: Anyfin, a Stockholm-based startup that enables consumers to refinance their existing consumer loans with a picture, today announces a €8 million investment in an extended Series A round. Since launch, the company has helped thousands of new customers each month to lower their interest rates on consumer loans by an average of 50 percent. To help serve even more customers, Anyfin has raised an additional €8 million from its existing investors Northzone, Accel, Global Founders Capital, and also welcomes FinTech Collective as a new investor.

Anyfin - founded by former Klarna, iZettle and Spotify employees, has grown from a team of 8 to a team 22 within a year, adding key hires from some of Sweden’s top tech companies; Stelios Gisdakis, previously Spotify and Klarna, as Head of Data Science, Mimmi Grafström, previously iZettle, as Head of Marketing, and Martin Engdahl, previously Payex and Klarna, as Head of Business Development.

Anyfin Founder and CEO Mikael Hussain comments: “Unsecured consumer credits are growing at an increasing rate. Most customers are paying far too much interest on these loans - often in excess of 25 percent annually on part payments and credit cards, even for those with good credit scores. Typically, we’re able to cut the cost of financing by more than half. Even our customers ask us, what’s the catch? But really, we are on a mission to put the power back in the hands of the consumer, making it as simple as possible to refinance a loan and giving consumers the rate they deserve.”

Anyfin is a consumer-centric financial services company that offers a great experience to the customer, which could be anyone with a credit card, an unsecured loan or paying off a purchase in instalments. Using AI, modern mobile technology, and leveraging consumer data, Anyfin enables consumers to refinance their existing loans within seconds simply by taking a picture of the loan statement or by logging into their previous loan provider. The consumer sends the picture and Anyfin replies within just a few seconds, with an offer to refinance the loan at a better price. With one tap, the consumer accepts the new offer from Anyfin, and the company takes care of settling the existing loan for them.

“Fixing mispriced consumer credit represents a €24b revenue opportunity in Northern Europe alone. Having seeded five alternative lending businesses in the US and abroad, Anyfin's positioning of reducing credit versus expanding credit for consumers was very compelling. We are extremely excited to be backing the credentialed team at Anyfin and their mission of improving the financial lives of over 700 million Europeans” says Gareth Jones from Fintech Collective.

The new funding will help Anyfin develop the product further and prepare for an international launch to take on Northern Europe. Anyfin has to date raised a total of €13,3 million and is currently available in Sweden.

Christoffer Norman from Northzone has recently joined the board as part of the new investment. He adds: ”Anyfin fulfils fintech’s promise of making finance easier and fairer for consumers. Their intuitive product and experienced team underpin the company’s strong performance since our initial investment. We are excited to support Anyfin in this latest round as they scale to reach more customers and new markets.”

**About Anyfin**

Be smart, pay less. Anyfin is a mission driven digital lender on the consumer’s side that simplifies the process of refinancing debt to snapping a picture. The company was founded in 2017. For more, visit www.anyfin.com/en.

**About Northzone**

Northzone is a European VC fund that backs the entrepreneurs building tomorrow's global companies. The Northzone team is a passionate group of individuals who bring extensive operational and investment experience to all companies they invest in, and have a singular focus on helping their entrepreneurs in building game-changing companies. Notable investments include Spotify, Klarna, Lesara, Wallapop, CornerJob, iZettle, and Trustpilot. Founded in 1996, Northzone has offices in Stockholm, London, New York, and Oslo, and is currently investing out of its eight fund NZVIII, at €350 million. Learn more about Northzone at www.northzone.com.

**About Accel**

Accel is a leading venture capital firm that invests in people and their companies from the earliest days through all phases of private company growth. Atlassian, Algolia, Avito, Cloudera, Crowdstrike, Deliveroo, DJI, Dropbox, Etsy, Facebook, Flipkart, Funding Circle, Kayak, Kry, QlikTech, Rovio, Slack, Spotify, Supercell and WorldRemit are among the companies the firm has backed over the past 30 years. The firm seeks to understand entrepreneurs as individuals, appreciate their originality and play to their strengths. Because greatness doesn't have a stereotype. For more, visit www.accel.com, www.facebook.com/accel or www.twitter.com/accel.

**About Fintech Collective**

FinTech Collective is a venture capital firm, based in New York City and investing globally in entrepreneurs with a hunger to reimagine how money flows through the world. The firm was founded in 2012 by serial entrepreneurs with exits in capital markets, payments and enterprise AI. Since inception, FinTech Collective has seeded 29 portfolio companies including Axoni, Dharma Protocol, Embroker, MoneyLion, and Vestwell. Exits include Quovo, acquired by Plaid, Openfolio, acquired by Stone Ridge Asset Management, and Reorg, acquired by Warburg Pincus. You can learn more about FinTech Collective at www.fintech.io and from the weekly newsletter available at fintech.io/newsletter

**About Global Founders Capital**

Global Founders Capital is a stage agnostic venture fund that empowers gifted entrepreneurs worldwide. Their current portfolio includes Funding Circle, Billie.io, iwoca, as well as Slack, Traveloka and many others. Global Founders Capital has previously invested in Facebook, Linkedin, Trivago and many other global success stories. http://www.globalfounders.com



###### Press contact

Johanna Eklund

johanna.eklund@anyfin.com

+46704184837

Swedish fintech company Anyfin helps thousands of consumers access fair interest rates, raises €8 million

Stockholm and London, 21st February 2018: Anyfin, a Stockholm-based startup that enables consumers to refinance their existing loans with a picture, today announces a €4.8 million Series A investment led by Accel and Northzone. Global Founders Capital and angel investors, including consumer finance executives and international fintech entrepreneurs, also participated in the round.

At the point when a loan is originated, lenders have very little access to information about a consumer – particularly around repayment history - and often have a monopoly over their distribution channel. Consequently, many consumers with good credit scores are being overcharged for money they borrow. What’s more, the process to refinance existing loans through traditional banks or brokers requires a lot of paperwork and can take weeks.

By leveraging more publicly available consumer data and by using AI and modern mobile technology, Anyfin enables consumers to refinance their existing loans within seconds simply by taking a picture of their loan statement. Consumers send Anyfin the picture through a channel of their choice, like SMS, email or Facebook Messenger, and the company replies with an option to refinance the loan at a better price. With one tap, the consumer accepts the new option from Anyfin, and the company takes care of settling the existing loan for them. Aside from a better price, the terms of the new loan mirror those of the existing loan.

Mikael Hussain, CEO and co-founder of Anyfin, said: “In the Nordics and across continental Europe, consumers are paying way too much for finance - often in excess of 25% annually on part payments and credit cards, even those with good credit scores. We want to build a financial services company that’s truly on the side of the consumer. Anyfin makes it as simple as possible to refinance a loan, setting a new standard for fairness and transparency and giving consumers the rate they deserve. Today’s investment will give us the opportunity to bring our solution to more and more people.”

The service is currently available in Sweden, where it is addressing the ~€20 billion in unsecured consumer debt outstanding nationally*. The investment will be used to help accelerate Anyfin’s growth, which includes building its balance sheet, user acquisition, hiring, product development and partnerships.

Anyfin launched in November 2017. Its founders, Filip Polhem, Mikael Hussain and Sven Perkmann, wanted to create a consumer-centric financial services company that offered a great experience to the customer. They have extensive experience in consumer finance, assessing credit risk and technology, having previously held leading roles at some of Sweden’s top tech companies, including iZettle, Klarna and Spotify.

Seth Pierrepont from Accel will join the board as part of the investment. He said: “We were immediately impressed by the Anyfin founders and their vision to create a financial services brand on the side of the consumer. Combining their knowledge in credit risk and expertise in consumer finance products, they have built a powerful yet simple way to offer a better consumer refinancing experience across Europe.”

Christoffer Norman at Northzone commented: “Anyfin addresses a real pain point for consumer borrowers with an intuitive solution. We are excited to partner with the team as they grow to give more consumers access to better deals on their loans.”



###### Press contact

Johanna Eklund

johanna.eklund@anyfin.com

+46704184837

Anyfin raises €4.8 million Series A led by Accel and Northzone to save consumers money on existing loans

STOCKHOLM, Sweden—Anyfin, a digital lender who promises to simplify the process of refinancing consumer debt to the act of snapping a picture, announced the official launch of their service today. the process of refinancing consumer debt to the act of snapping a picture, announced the official launch of their service today.

“When communicating with friends and family, we’ve evolved from email, to text, to pictures,” said co-founder and CEO Mikael Hussain, “but banks have failed to keep up with today’s consumer. Why should getting a cheaper loan be any more difficult than posting a selfie?” to text, to pictures,” said co-founder and CEO Mikael Hussain, “but banks have failed to keep up with today’s consumer. Why should getting a cheaper loan be any more difficult than posting a selfie?”

The service, which allows consumers to apply for refinancing by taking a picture of their credit card bill, personal loan statement or purchase invoice, is targeted initially at customers in Sweden, where each adult carries an average of EUR 2500 in unsecured debt at rates that can run in excess of 25%. This despite the fact that Swedish consumer rank amongst the highest in credit quality across Europe. a picture of their credit card bill, personal loan statement or purchase invoice, is targeted initially at customers in Sweden, where each adult carries an average of EUR 2500 in unsecured debt at rates that can run in excess of 25%. This despite the fact that Swedish consumer rank amongst the highest in credit quality across Europe.

Anyfin seeks to solve these problems by leveraging multiple technologies. Using artificial intelligence for underwriting and customer assessment, the team says it can price consumers more accurately according to their individual credit risk. Meanwhile, the fully digital application process is not only far more convenient for the customer, but lowers the cost of operations--a savings which can be passed on to the consumer. technologies. Using artificial intelligence for underwriting and customer assessment, the team says it can price consumers more accurately according to their individual credit risk. Meanwhile, the fully digital application process is not only far more convenient for the customer, but lowers the cost of operations--a savings which can be passed on to the consumer.

“Our approach means we charge no upfront fees, offer better terms and are simpler to use than anyone else,” Hussain says. “What’s not to like?” are simpler to use than anyone else,” Hussain says. “What’s not to like?”

Initial reaction has validated the team’s hypothesis on pent up demand and opportunity in the market. and opportunity in the market.

“We were pleasantly surprised by the consumer response of our silent beta, despite having done zero outbound marketing,” Hussain shares. “And we were able to help our approved borrowers lower their rates by more than two-thirds, despite a cautious risk approach—so consumers are clearly overcharged.” beta, despite having done zero outbound marketing,” Hussain shares. “And we were able to help our approved borrowers lower their rates by more than two-thirds, despite a cautious risk approach—so consumers are clearly overcharged.”

Hussain and co-founder Sven Perkman were both previously with Klarna, a Sequoia Capital-backed Fintech unicorn which has built its $2B+ valuation by making it easy for consumers to take small loans for e-commerce purchases, where they held leading roles in credit risk and engineering, respectively. They are joined by Filip Polhem, who was with iZettle, Europe’s leading alternative point of sale payments provider (similar to Square in the US). a Sequoia Capital-backed Fintech unicorn which has built its $2B+ valuation by making it easy for consumers to take small loans for e-commerce purchases, where they held leading roles in credit risk and engineering, respectively. They are joined by Filip Polhem, who was with iZettle, Europe’s leading alternative point of sale payments provider (similar to Square in the US).

“It’s always tricky operating in the consumer lending space, particularly where you’re simplifying borrowing,” says Polhem, whose work at iZettle focused on helping merchants accept cards for payment, rather than lending to individuals. “But with Anyfin, we’re not encouraging anyone to take on extra debt, we’re just helping them to get a better price on the debt they already have—arguably the price they deserve.” particularly where you’re simplifying borrowing,” says Polhem, whose work at iZettle focused on helping merchants accept cards for payment, rather than lending to individuals. “But with Anyfin, we’re not encouraging anyone to take on extra debt, we’re just helping them to get a better price on the debt they already have—arguably the price they deserve.”



###### Press contact

Johanna Eklund

johanna.eklund@anyfin.com

+46704184837



Fintech​ ​company​ ​Anyfin​ ​launches​ ​service​ ​to​ ​lower consumer​ 

Johanna Eklund
johanna.eklund@anyfin.com
+46704184837