Privacy policy

How we use your personal data

Your data, your rights.

We care about your privacy and your right to control your personal data. This Privacy Policy explains how Anyfin collects and uses your personal data. It also describes your rights towards us and how to exercise them. You are welcome to contact us at any time on matters of privacy and data protection, by sending an email to

This privacy policy applies when Anyfin provides services to you via the web, telephone, app or other digital channel. Processing your personal data is an inevitable part of using our services and you cannot be a user without providing us with your personal data. Your choice of which of our services that you use affects what data we collect about you and how that data is used, as described below.

We have the right to change this policy at any time, but in that case we will inform you as a user of the coming changes with reasonable notice before the changes take effect.

1. What we collect about you

Information you give us
You give us information by filling in forms on our website and app, by sending us copies of your invoices in respect of a loan, by communicating with us through our website, email, phone or social media or by interacting with our services in any other way. This information can be categorised as:

  • Contact information: name, address, personal number, email address, phone number or user identifier of any other communication channel you used to get in touch with us.
  • Loan information: your loans current balance, duration, contractual terms and payment status.
  • Account information: information required for communicating with your bank or other operator.
  • Payment information: payment recipients for previous loans, payment information, payment date and payment reference.
  • Customer service information: information that you relate to our customer service function in connection to resolving customer service ticket. We don’t control what information you choose to relate to our customer service function during phone calls or by way of email or similar messaging, but we will not use personal data included therein for purposes unrelated to the customer service ticket. Phone calls to our customer service function are recorded.
  • Attribution data: information that you volunteer about how you learned about our services such as referral, ads etc.

Information we collect about you
The information we collect about you includes both data that we collect automatically from your interactions with our services and information we gather from third parties including credit reference agencies (UC AB, Bisnode Kredit AB), account information from your bank (in the event that you use our account information service) and identity information (from SPAR). Depending on what services you choose to use we will process:

  • Personal and contact information: name, address, date of birth, national identification number and household information.
  • Financial information: your income, payment complaints, credit commitments and inquiries, as well as tax and property information.
  • Information from your connected email-account: If you have connected your email-account, we can collect information about the contents of the account on a continuous basis.
  • Electronic information: your IP address, geographic location, browser type and version, language settings, operating system, platform and screen resolution.
  • Account information: information on bank accounts, loans, account transactions and other financial information, account balances information on account number and account history, credit data, information on purchasing transactions, amounts, time, type of transaction and any goods and/or purchase location and payment recipients.
  • Savings information: data on opening and use of your savings account through the Anyfin Savings product, in collaboration with our partner bank, including the choice of Savehacks, pay day date, expense roundup and metadata for the provision of services.
  • Interaction information: how you interact with our websites, including the length of your visits and troubleshooting reports.
  • Marketing information: as described in our Cookie Policy, we use personal data collected from your behaviour on our website to personalize content and advertising on our website and elsewhere online through our marketing partners. We only do this provided you’ve given your consent to this upon arriving to our website.
2. What we do with your information

Purpose of the processing: To confirm your identity and verify your personal / contact information.
Legal basis for this use: Fulfilment of contractual obligations, compliance with applicable laws and regulatory requirements
Automated decision*: Yes

Purpose of the processing: To process your application, to use our products and services, including credit assessments, pricing and offer generation, as well as to disburse loans granted.
Legal basis for this use: Fulfilment of contractual obligations, compliance with applicable laws
Automated decision*: Yes

Purpose of the processing: To, in case you have connected your email-account, provide you with a compilation showing your existing credits and invoices and to send you payment reminders and confirmations.
Legal basis for this use: Fulfilment of contractual obligations
Automated decision*: No

Purpose of the processing: To collect your account information to enable us to provide our account information services, including grouping of unique transactions (by, for example, time intervals or transaction type) and forecasts.
Legal basis for this use: Fulfilment of contractual obligations
Automated decision*: No

Purpose of the processing: To transfer your loan and execute internal operations, including invoicing, customer service and troubleshooting.
Legal basis for this use: Fulfilment of contractual obligations
Automated decision*: No

Purpose of the processing: To measure or understand the effectiveness of our marketing to you and others, and to provide you with relevant marketing information.
Legal basis for this use: Legitimate interest**
Automated decision*: No

Purpose of the processing: To, provided that you have given your consent thereto, use your account information data to market other relevant services that we offer.
Legal basis for this use: Consent
Automated decision*: No

Purpose of the processing: To prevent misuse of Anyfin’s services, including fraud.
Legal basis for this use: Fulfilment of contractual obligations, compliance with applicable laws and regulatory requirements
Automated decision*: No

Purpose of the processing: To develop new products and to improve our services, such as improvement of our decision models, testing, research and process optimization.
Legal basis for this use: Legitimate interest**
Automated decision*: No

Purpose of the processing: To comply with local legislation and regulations, including anti money laundering regulations and anti-terrorism financing legislation.
Legal basis for this use: Compliance with statutory and regulatory requirements
Automated decision*: No

Purpose of the processing: Collect reviews through the third-party solution Trustpilot.
Legal basis for this use: Legitimate interest**
Automated decision*: No

Purpose of the processing: To transfer claims for payment to new owners.
Legal basis for this use: Legitimate interest**
Automated decision*: No

Purpose of the processing: To analyse and put together reports on loans.
Legal basis for this use: Legitimate interest**
Automated decision*: No

* Automated decision making
The automated decision-making referred to is a process through which Anyfin’s systems automatically analyses your personal data and compares it to previously determined values to determine and verify your identity and credit profile before evaluating whether Anyfin can offer you credit, based on your credit history, financial situation, and other relevant variables. The system can automatically decline or approve applications under certain conditions. If you are subject to a fully automated decision to decline your application, you will be directly informed.

If you use Anyfin Savings, automated decision-making takes place on a running basis to apply the Savehacks you've set for your savings account.

** Legitimate interest
The legitimate interests pursued are connected to Anyfin’s core business, in that analysis of our current and future services and decision models, our existing loans and customer experiences is essential to ensuring well-functioning services and a positive customer experience. In general, this analysis is performed in aggregated statistics, meaning that the data is made anonymous as part of the processing for these purposes. Notably, should you provide a customer review on Trustpilot that is strictly on a voluntary basis and contains personal data.

If you fail to provide personal data
In certain cases, we need to collect personal data by law, and to enable us to enter into and fulfil a contract with you. If, in that event, you fail to provide access to the data required, there is a risk that we may not be able to enter into a contract with you. In this case, we may have to cancel your access to Anyfin’s services after due notification.

3. Marketing

We may use your personal data to determine which products, services and offers may be relevant for you. We may communicate offers and suggestions through a channel on which you have interacted with us before, such as email, SMS text-messages, postal services, our app, social media or other digital channels. You can ask us to stop sending marketing messages at any time by following the subscribe/unsubscribe link on any marketing messages sent to you or by contacting us at In the app you can withdraw your consent to let us use your account information data to market other relevant services that we offer by going to "More" and clicking on "Data & Security" under "Settings & Support". Please note that the withdrawal of your consent will not affect the lawfulness of processing based on consent before your withdrawal.

4. Who we share your information with

In certain cases, we disclose information to third parties. This is outlined below. We ensure at all times that these parties only have access to and use the data in a secure and contractually regulated way, in accordance with data protection laws and best practices.

  • Suppliers and service providers: We have the right to share your personal data with suppliers and service providers to enable us to perform our contractual obligations with you and for the other purposes described in this Privacy Policy.
  • Banking and financial services partners: financial services providers that help us provide our services to you.
  • Credit reference and identity agencies: Your personal data is shared with credit reference agencies and providers of identity lookups to assess your credit score and to confirm your identity. We also continuously exchange financial information with the credit reference agency including your balance with us and repayment information.
  • Advertisers and analytics providers: We share certain personal data with advertising providers to enable them to identify material and target relevant groups. Analytics providers may assist us with the improvement and optimization of our website, troubleshooting and marketing activities.
  • Authorities: We disclose necessary information to authorities such as the police, the Swedish Tax Agency or the Swedish Financial Supervisory Authority as required by law.
  • Purchasers of receivables: Anyfin may transfer our claim against you to a third party that purchases the receivables. In connection with such a transfer your personal data will be shared with the purchaser who will process your data as an independent data controller in line with a separate privacy policy that will be made available to you in connection with the transfer.
  • Divestment: If Anyfin or its subsidiaries is/are acquired by a third party, your personal data will be shared with them.
5. Where we process your information

Your personal data is primarily processed on proprietary systems hosted on servers located within the EU/EEA. For certain purposes, your personal data is transferred to, and processed in, countries outside of the EU/EEA. This is done only if the country to which the data is transferred or in which it is stored has an adequate level of data protection or if Anyfin and, where appropriate, our Personal Data Processor or an independent data controller that we transfers data to, has implemented appropriate safeguards, such as binding corporate rules or standard contract clauses.

Under the conditions above, Anyfin uses service providers who are established in the USA to provide functions such as advertising targeting and analytics, customer service systems, internal communications systems and customer review processing.

6. How is your personal data protected?

Anyfin has implemented security measures to protect your personal data against losses caused by unauthorised access and accidental destruction or damage. Personal data is only accessible by personnel who require the information to carry out their work. All personal data is stored on secure servers and all data communication is encrypted via Secure Sockets Layer (SSL).

7. How long we keep your information

Anyfin processes your personal data for as long as you have a credit relationship or a user account with us. We also keep your data as long as necessary to fulfil our obligations as required by law, such as for book-keeping purposes and to comply with other regulations. In each instance, we keep your personal data only as long as is necessary in accordance with the legal basis for the processing as described above under section 2. This means that some types of personal data are kept for longer periods than others.

8. Your legal rights

European data protection laws grant you certain rights in regards to your personal data.

Right to access your personal data
You can request a copy of the personal data we hold about you free of charge.

Right to correct your personal data
You have the right to correct incorrect or incomplete information about yourself, although we may need to verify the accuracy of the new data you provided.

Right to data portability
You have the right to request a copy of your personal data in a structured, commonly used, machine-readable format, which you can then transfer to a third party. Under certain conditions you can request that this data be transferred directly to a third party. Note that this right only applies to personal data for which you initially provided consent for us to use or which we collected to fulfil our contractual obligations.

Right to object
Whenever we process your personal data on the basis of a legitimate interest (see section 2 above) you have the right to object to this use. If your privacy interest outweighs our interest in processing certain personal data, we will cease processing the data.

Right to be forgotten
You have the right to request removal of your personal data if it is no longer required for the purpose for which it was collected or where your consent was required for its collection. Please note, however, that as a supervised financial institution we are under certain legal obligations that prevent us from deleting all or parts of your data, such as the Consumer Credit and Money-laundering regulations, as well as accounting and tax legislation.

9. Cookies

With your consent or to perform essential functions of our services, we use cookies and similar technologies to distinguish you from other users and to provide you with a better online experience. For detailed information on how and why we use cookies see our Cookie Policy.

10. Complaints

Integritetsskyddsmyndigheten (the Swedish Authority for Privacy Protection) is the supervisory authority for data protection in Sweden. If you believe a company is not processing your personal data correctly, you are entitled to file a complaint with them at any time. For any concerns you have regarding Anyfin we would appreciate if you contact us first, however, and give us the opportunity to answer any questions you might have about personal data or data protection.

11. Contact us

Anyfin takes your security and data protection very seriously. If you have any questions about this policy and how we handle your data or if you want to make use of your rights in regards to your personal data, please don’t hesitate to contact us at

Anyfin AB is the Personal Data Controller for your personal data as described above. Anyfin is registered in the Swedish companies register under corporate ID number 559094-8005 and located at Drottninggatan 92, 111 36 Stockholm, Sweden.

Anyfin has a Data protection officer (“DPO”) responsible for monitoring Anyfin’s compliance with the GDPR and other privacy laws. The DPO can be reached at the following address:


This Privacy Policy was last updated on January 4, 2022.


Anyfin AB, Drottninggatan 92, 111 36 Stockholm. Org. number: 559094-8005 © 2022 Anyfin AB is a consumer credit institution and is under the supervision of Finansinspektionen. All rights reserved.

Representative example

If a loan of SEK 13,000 is transferred to Anyfin, the savings will be SEK 1,652. The variable interest rate falls from 18.88% to 9.88%, and the administrative fee falls from SEK 19 to SEK 0. The new monthly cost will then be SEK 599 with a 24-month repayment period; consequently, the new effective interest rate is 10.34% and the total amount paid is SEK 14,380. Anyfin makes offers exclusively in situations where Anyfin can lower an individual’s interest rate. Anyfin will never increase an individual’s total costs by extending their repayment period.

The maximum amount that can be refinanced with Anyfin is SEK 300,000. The term can be a minimum of 1 month and a maximum of 120 months, depending on the current term. The nominal interest rate can vary from minimum 3.95% and maximum 19.90%. The effective interest rate can be minimum 4.02% and maximum 22.01%.