The Most Canceled Subscriptions of 2023

Anyfin ABDecember 13, 2023

The Most Canceled Subscriptions of 2023

Stockholm, December 14, 2023 – It has been a tough economic year, and when Swedes need to save money, many choose to cut down on certain fixed costs. A year-end summary from Anyfin now shows which subscriptions were most frequently canceled in 2023.

Interest rates continue to rise, housing and food costs are skyrocketing – these are still uncertain economic times, and Swedes need to prioritize their expenses. Many are choosing to cancel their subscriptions.

The fintech company Anyfin launched its subscription service in 2022, allowing users to review and cancel their subscriptions directly in the app.

It turns out that streaming services, gyms, audiobook services, and membership organizations are the most canceled. Here are the streaming services and subscriptions that were canceled the most (percentage of all cancellations in the app during 2023):

  • Fitness24Seven: 13.7%
  • Nextory: 11.6%
  • Swedish Union of Tenants: 9.6%
  • Disney+: 9.1%
  • Viaplay: 8.1%
  • Nordic Wellness: 7.1%
  • Storytel: 7.0%
  • Discovery+: 6.1%
  • HBO Max: 6.0%
  • Netflix: 5.3%

"2023 has been a tough economic year, especially for the wallets of Swedes. Therefore, we see that the trend of canceling subscriptions will continue into 2024, as it is an easy way to save a few hundred kronor," says Felix Sjöholm, financial health expert at Anyfin.

Anyfin's financial health expert Felix Sjöholm holds a degree in economics from the School of Business, Economics and Law at the University of Gothenburg and has previously worked as a client manager and analyst at various companies in the finance industry.


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Anyfin AB, Drottninggatan 92, 111 36 Stockholm. Org. number: 559094-8005 © 2024 Anyfin AB is a consumer credit institution and is under the supervision of Finansinspektionen. All rights reserved.

Representative example

A refinancing loan of 5,000 SEK at 17.06% nominal interest rate with a repayment period of 18 months, with 18 installments of 317 SEK, results in a total effective interest rate of 18.46%. The total repayment amount will be 5,702 SEK.

The maximum amount that can be refinanced with Anyfin is 300,000 SEK. The loan term can be as short as 1 month and as long as 120 months, depending on the current term. The nominal interest rate can range from a minimum of 6.48% to a maximum of 19.90%. The effective interest rate can range from a minimum of 6.68% to a maximum of 22.01%.